Boston Marathon Campaign
Art Director: Michael Adrian
Designers: Amber Klootwyk, Sarah Van Berkum, & Patricia Priester
Concept for Adidas sponsorship at the Boston Marathon. After the bombing, Adidas wanted to do something that would bring the community, runners, & sponsors together. The project almost went into production, but was pulled when Adidas “dropped out of the race” They are a large sponsor for the event and decided to move in a new direction.
We presented tied together. Boston and it’s residence are tied together by this race, moments, people, & rescuers. We all have our story to tell, but at the end of the day, they all tie together. As a group of runners we noticed most participants keep ribbons, number tags, and shoe laces to remember races and important moments. We ran with that idea in our creation of the campaign.
