TRUE STORY
The goal was simple: make True Story recognizable, memorable, and ready to stand out wherever customers encountered it.
Bringing a new American whiskey brand to life at retail.
Founded by the Henderson family, the creators behind Angel's Envy, True Story Whiskey represents the next chapter in a three-generation legacy of Kentucky whiskey craftsmanship.
As the brand prepared to enter the market, it needed more than a distinctive bottle. It needed a cohesive retail presence that would introduce the product, capture consumer attention, and build recognition in a competitive spirits category.
The Creative Approach
My work focused on developing point-of-purchase (POP) displays and promotional merchandise that carried True Story's visual identity beyond the bottle.
From retail displays designed to command attention to branded giveaways that encouraged customer engagement, each piece was developed with a larger marketing objective in mind: build awareness, create a consistent brand experience, and support the product's introduction to market.
The challenge was balancing premium aesthetics with real-world functionality, ensuring the designs were visually compelling, practical to produce, and adaptable across different retail and hospitality environments.
The Challenge
Launching a new premium whiskey brand meant translating its identity into memorable experiences across retail and hospitality environments.
The objective was to create branded materials that would stand out on crowded liquor store shelves, support in-store promotions, and extend the True Story experience into bars, tastings, and consumer events.
BOTTLE DESIGN EXPLORATION
ON!
My work with on! spanned a nationwide rollout of pop-up experiences, branded environments, and event activations designed for targeted demographic adult audiences across multiple markets.
I contributed to the creative development and environmental design of pop-up experiences and branded activations across the United States.
The work involved adapting creative concepts for different event formats, audience demographics, and geographic markets while balancing brand consistency, visual impact, and practical production requirements.
From intimate pop-up installations to large-scale branded environments, each project required collaboration, creative problem-solving, and an understanding of how design translates into real-world experiences.
Scale
Nationwide Activations
Multiple Markets
Diverse Adult Audiences
Varied Event Formats
Nationwide Activations
Multiple Markets
Diverse Adult Audiences
Varied Event Formats
Strategy
Experiential Marketing
Audience Considerations
Brand Consistency
Multi-Market Adaptation
Experiential Marketing
Audience Considerations
Brand Consistency
Multi-Market Adaptation
Execution
Pop-Up Environments
Environmental Graphics
Activation Design
Production Collaboration
Pop-Up Environments
Environmental Graphics
Activation Design
Production Collaboration
Pop-up Dome Experience
Nashville Neon Van Pop-ups
Traveling Putt-Putt Experience
Traveling Van for Brand Ambassadors
Custom Golf Cart for better course access
Mobile Retail Unites
Smaller Activation Examples
Xfinity x NASCAR
Creating banners for pit stops, bleachers, fences and more. We also showed up digitally, creating posters and autograph cards for fans. A full experience.
Racing to better speeds
Creating different assets for the several races including; fences, podiums, pit stops, benches, and tandem brand marketing.
Designing the Xfinity Rewards Selfie Car for Bubba Wallace
As a reward, Xfinity members could send a seflie as a chance to be featured on the NASCAR car during the race. We compiled all the images and created the wrap for the car.
We also made smaller assets like posters, cards, and autograph cards.
FINAL FOUR ‘24
Nissan experience.
FINAL FOUR ‘23
Nissan experience.
FEEL THE THRILL
Creating the ultimate journey that took Formula E fans on a Disney-like thrill ride, transforming them from everyday driver to a Formula E legend worthy of joining Team Nissan.
LEGACY STORY
Nissan Feel Elect Event | Formula 1 Electric Vehicles.
Youtube
Pride Rebrand
For the months of June and July we rebranded Youtube for Pride months.
We created assets for all social platforms, created a strategy for working with creators, are thinking of in-person events, by creating tangible items like tattoes, patches, and lanyards. The goal was to make Youtube Pride branded social content accessible and fun for user during these months. We reached our clients goals and doubled our engagement.
We created Several carousels & Instagram posts including photos & hand written letters from creators. We were given a general direction of using a post modern typeface with a some sort of gradient. The outcome was an overlaying of lavalamp style rainbow.
Profile banners were made for all Social media accounts including:
Youtube, Instagram, Facebook, & Twitter. We create several stories for different creators with boarders and bradning incorporated in both. Every year they do a Stan Cam with “You&A” so we revamped them to match this years brand.
Give aways for events & Youtube Branding Team
including patches, fake tattoos, lanyards, & hats.
Instagram & Youtube Stickers
Thumbnails created for Videos on Youtubes Channel.
Xfinity
FESTIVE FLEET
NISSAN
HEISMAN HOUSE 2022
The Nissan Heisman House. The most athletic and elite fraternity in the world. Home to the most talented and extraordinary athletes in the history of football. They’ve spent their whole lives competing, and that didn’t stop the moment they left college.
What makes the Heisman House so thrilling, is that with these phenom athletes, everything is a competition.
This year we’re going to take the naturally competitive nature of the house and get fans to join in – That’s How You Heisman.
BEAT YOUR FAVORITE HEISMAN
There were three games on site. All the required multiple versions of multiple players. For intro, end card, and interactive parts of the game. Above is an example of how each player was able to chose which Heisman they competed with. Each Heisman had their own reel/opener/lines to help guide the game.
Another example is the Jersey Swap. The RFID jersey tags allow guest to scan the jersey of their favorite player and have them show on screen to trade jerseys and share a picture with them. I was lucky enough to also
We made dozens of versions for each litte piece. At the end of the day we had 1,000 of versions, options, and finals. Here is just a small sample of everything.
Our tour had 14 stops. Which meant adjusting our space consistently for each stop. Some spaces allowed for the whole brew other only had room for 1 or 2.
PREMIUMS
Achievements Launch
Nike has just launched Achievement Badges on the NTC app, I was a lead designer helping to concept and create ways to introduce this to both current and potential app users.
We delievered a full video introduction where I story boarded 3 video concetps, created app thread post introductions in 6 different sections, push notifications, social media content, Inbox notifications, and more.
Nike
Yoga Launch
Nike now introduced its full Yoga program, complete with teachers, nutrition help, & overall body care. We were tasked with introducing this to the public, I was a leaddesigner helping to deliver app thread posts, push notifications, social media content, Inbox notifications, & more.
How to Animations
We designed a serious of videos that help parents learn the new controls of the Youtube Kids App. I designed the storyboards, colors, layouts, and created the fake content to fill videos out, without “blocking” real creators.
DESIGNING THE ANIMATION FOR THE UI
We couldn’t actually block a video live on YouTube it would send the wrong message.
So I created these illustration and animations to act as fake content.
Ads in Every
Language & Size
We created over 1,000 banners in different sizes and Languages to cover Youtube Kids platforms from web banners to social media. Along with Various other projects like the timeline and email template shown below.
Timeline parent security check points that we created using feedback from creators.
16
Language to Translate12
Devices to change8
Different Designs= Alot of time in Sketch, Organizing files.
Email Template
