NISSAN
Heisman House
2022The Nissan Heisman House. The most athletic and elite fraternity in the world. Home to the most talented and extraordinary athletes in the history of football. They’ve spent their whole lives competing, and that didn’t stop the moment they left college.
What makes the Heisman House so thrilling, is that with these phenom athletes, everything is a competition.
This year we’re going to take the naturally competitive nature of the house and get fans to join in – That’s How You Heisman.
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BEAT YOUR FAVORITE HEISMAN
There were three games on site. All the required multiple versions of multiple players. For intro, end card, and interactive parts of the game. Above is an example of how each player was able to chose which Heisman they competed with. Each Heisman had their own reel/opener/lines to help guide the game.
Another example is the Jersey Swap. The RFID jersey tags allow guest to scan the jersey of their favorite player and have them show on screen to trade jerseys and share a picture with them. I was lucky enough to also
We made dozens of versions for each litte piece. At the end of the day we had 1,000 of versions, options, and finals. Here is just a small sample of everything.
Our tour had 14 stops. Which meant adjusting our space consistently for each stop. Some spaces allowed for the whole brew other only had room for 1 or 2.
PREMIUMS
This project took so much thinking from AR, to the virtual house, the games and interactions with sweeps at the mobile.
So many Factors came to play with these players.