Youtube
Pride Rebrand
For the months of June and July we rebranded Youtube for Pride months.
We created assets for all social platforms, created a strategy for working with creators, are thinking of in-person events, by creating tangible items like tattoes, patches, and lanyards. The goal was to make Youtube Pride branded social content accessible and fun for user during these months. We reached our clients goals and doubled our engagement.
We created Several carousels & Instagram posts including photos & hand written letters from creators. We were given a general direction of using a post modern typeface with a some sort of gradient. The outcome was an overlaying of lavalamp style rainbow.
Profile banners were made for all Social media accounts including:
Youtube, Instagram, Facebook, & Twitter. We create several stories for different creators with boarders and bradning incorporated in both. Every year they do a Stan Cam with “You&A” so we revamped them to match this years brand.
Give aways for events & Youtube Branding Team
including patches, fake tattoos, lanyards, & hats.
Instagram & Youtube Stickers
Thumbnails created for Videos on Youtubes Channel.
Xfinity
FESTIVE FLEET
NISSAN
HEISMAN HOUSE 2022
The Nissan Heisman House. The most athletic and elite fraternity in the world. Home to the most talented and extraordinary athletes in the history of football. They’ve spent their whole lives competing, and that didn’t stop the moment they left college.
What makes the Heisman House so thrilling, is that with these phenom athletes, everything is a competition.
This year we’re going to take the naturally competitive nature of the house and get fans to join in – That’s How You Heisman.
BEAT YOUR FAVORITE HEISMAN
There were three games on site. All the required multiple versions of multiple players. For intro, end card, and interactive parts of the game. Above is an example of how each player was able to chose which Heisman they competed with. Each Heisman had their own reel/opener/lines to help guide the game.
Another example is the Jersey Swap. The RFID jersey tags allow guest to scan the jersey of their favorite player and have them show on screen to trade jerseys and share a picture with them. I was lucky enough to also
We made dozens of versions for each litte piece. At the end of the day we had 1,000 of versions, options, and finals. Here is just a small sample of everything.
Our tour had 14 stops. Which meant adjusting our space consistently for each stop. Some spaces allowed for the whole brew other only had room for 1 or 2.
PREMIUMS
Achievements Launch
Nike has just launched Achievement Badges on the NTC app, I was a lead designer helping to concept and create ways to introduce this to both current and potential app users.
We delievered a full video introduction where I story boarded 3 video concetps, created app thread post introductions in 6 different sections, push notifications, social media content, Inbox notifications, and more.
Nike
Yoga Launch
Nike now introduced its full Yoga program, complete with teachers, nutrition help, & overall body care. We were tasked with introducing this to the public, I was a leaddesigner helping to deliver app thread posts, push notifications, social media content, Inbox notifications, & more.
How to Animations
We designed a serious of videos that help parents learn the new controls of the Youtube Kids App. I designed the storyboards, colors, layouts, and created the fake content to fill videos out, without “blocking” real creators.
DESIGNING THE ANIMATION FOR THE UI
We couldn’t actually block a video live on YouTube it would send the wrong message.
So I created these illustration and animations to act as fake content.
Ads in Every
Language & Size
We created over 1,000 banners in different sizes and Languages to cover Youtube Kids platforms from web banners to social media. Along with Various other projects like the timeline and email template shown below.
Timeline parent security check points that we created using feedback from creators.
16
Language to Translate12
Devices to change8
Different Designs= Alot of time in Sketch, Organizing files.
Email Template
