Ready Water
Ready Protein Company, offering sugar free & protien packed snacks for athletes, launched their new Ready Water that summer. They were in need of some help with a rebrand & fresh social look to get the word out there. Along with their new collaboration with Giannis Antetokounmpo, that was so be announced with the brand relaunch.
We were asked to bring forward the hard work & grit that the company uses in its ethos, into the personality of this brand. The company loves the underdog, those who show up first and leave last. This was perfectly represented in the life of Giannas, The Greek Freak.
Social media was a huge part of rebuilding the brand,
We wanted to show that by creating a Grid of 9 - 10 templates.
They would be able to take over the templates and keep the consistent
look even without the help of the agency.
Weeks later here is a comparison of what the Instagram account
used to look like and currently looks like.
BEFORE
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AFTER
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Original Template Grid
CASE STUDY
Three designers each tackled a design style for this rebrand
My original idea was inspired by these three pieces
This was an immediate hit with the client, as it helped capture that
grit, built from the ground up kind of spirit he was looking for,
A few other options that were explored
