Anti Texting
&
Driving Campaign
...because at the end of the day humans like animals more than people. When "Arms of the Angels" plays on those ASPCA commercials we all tear up immediately.
When designing this campaign I focused on the idea that people pay more attention to animals being hurt than humans. So we made the main character the famous squirrels on campus. This opened up a great dialog for putting poster in bus stops, hangers on bus rails, and place book marks around the school. Not only was the message spread in the heart of the students transportation, but was a direct connection to driving.
Bus and Door hangers with informational backs.
Various Copy and illustration was used for each poster design. Using the same layout to promote recongizability.
The designs in action around the campus, at the library, bus stops, classrooms, hallways and more.
Process
